Archive for May 21st, 2008

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ESPN, New media 05/21/2008 at 6:26 pm 1 comment
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For the past several years, the ESPN brand has been put on everything from cellphones to weekends. Now, the ubiquitous sports entity is placing its name on a device that its target audience simply cannot [...]

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After three years of anonymous small market teams playing equally anonymous Canadian teams (at least anonymous on this side of the border), the NHL is looking at its most marketable Stanley Cup Final in recent [...]

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The NBA dominated cable last week, as playoff games were the seven highest rated programs of the week. All but one of the NBA Playoff games televised last week finished with at least a 3.0 [...]

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