After nine races, it seems clear that a sizable portion of NASCAR’s audience has tuned out — at least in the major markets.
Sunday’s Aaron’s 499 drew a 4.5/11 overnight rating on FOX, down 14% from last year, and the lowest overnight rating for the race since 2000, excluding the rained-out ’06 race. Previously, the race had never drawn less than a 5.0 overnight on FOX.
Since drawing a 6.1 overnight in ’05, ratings for the Aaron’s 499 have declined 26%.
This marks the ninth straight NASCAR race on FOX to see a double-digit decline in overnight ratings.
Despite the lower number, the 4.5 was the highest overnight of the weekend for a sporting event on broadcast, edging two NBA games on ABC.
Overnight ratings for the Aaron’s 499 since ’99.
|2009||Sun., 4/26/09||2:30 PM||Keselowski||FOX|
|2008||Sun., 4/27/08||2:15 PM||Busch||FOX|
|2007||Sun., 4/29/07||2:30 PM||Gordon||FOX|
|2005||Sun., 5/1/05||12:30 PM||Gordon||FOX|
|2004||Sun., 4/25/04||1:30 PM||Gordon||FOX|
|2003||Sun., 4/6/03||1:00 PM||Earnhardt, Jr.||FOX|
|2002||Sun., 4/21/02||2:15 PM||Earnhardt, Jr.||FOX|
|2001||Sun., 4/22/01||1:00 PM||Hamilton||FOX|
|2000||Sun., 4/16/00||1:00 PM||Gordon||ABC|
|1999||Sun., 4/25/99||1:00 PM||Earnhardt||ABC|