The ratings game.

Posted by | July 9, 2009 at 3:51 AM
  • Final round coverage of the U.S. Open drew a 3.5/11 final rating and 4.8 million viewers on NBC Monday, June 22, down 48% in ratings and viewers from a 6.7 and 9.2 million for Monday coverage last year, which featured a playoff between Tiger Woods and Rocco Mediate. Excluding rained-out Thursday coverage (which drew a 0.8 and 1.1 million viewers), NBC averaged a 3.2 rating and 4.5 million viewers for 6 U.S. Open telecasts, down 29% and 31%, respectively, from a 4.5 and 6.5 million for 5 telecasts last year.
  • Univision drew a 1.5/4 final rating and 3 million viewers for its coverage of the United States/Brazil Confederations Cup final on Sunday, June 28. The Univision telecast alone topped several other events that weekend — including two Wimbledon telecasts on NBC, the third round of the Travelers Championship on CBS, and a NASCAR Nationwide Series race on ABC. Overall, Univision and ESPN combined to draw 4.3 million households (equaling a 3.7 rating) and 6.9 million viewers for the U.S./Brazil match.
  • Some local numbers for Wimbledon: the Federer/Roddick men’s final drew an impressive 8.1/13 in West Palm Beach on Sunday, peaking at a 13.2/28. Meanwhile, the Serena Williams/Venus Williams women’s final drew a 6.1/14 the previous day. In Milwaukee, the Federer/Roddick match drew a 4.5 locally, while the all-Williams final drew a 2.9.