Archive for August 8th, 2009

Coverage of the FINA Swimming World Championships drew a 1.0/3 rating on Saturday and a 1.1/3 on Sunday. Swimming coverage topped every other sporting event on broadcast for the weekend, excluding MLB on FOX and [...]

Michael Vick: The NFL QB is “planning to do his first major interview” since being released from federal custody with the CBS newsmagazine 60 Minutes. A three-person crew from 60 Minutes was on hand when [...]

Thanks to rain, ratings fell off for last week’s Pennsylvania 500. The 2009 Sunoco Red Cross Pennsylvania 500 drew a 1.6 U.S. rating (1.8 cable) and 2.2 million viewers on ESPN last Monday afternoon. The [...]

The NFL will take it slow with its new ad campaign. On Sunday, the league will debut a series of ads featuring NFL action in extreme slow motion — “10 times as slow as any [...]

What sporting event this weekend will draw the highest rating?

The T.O. Show may not be a hit compared to the thousands of other programs on cable TV, but the show holds its own when compared to some other sports-related programs. Through two episodes, The [...]