The ratings game.

Last weekend’s final round of the PGA Tour at Colonial averaged a 1.4 rating and 2.40 million viewers on CBS, marking the top audience for the event in four years. (Note that changes in Nielsen methodology skew comparisons to past years.) Read more

Entering the Texas-Texas Tech final, the Women’s College World Series was averaging 1.5 million viewers on ESPN — up a third from last year and the highest average on record prior to the final. (Note that changes in Nielsen methodology skew comparisons to past years, particularly those prior to 2020, when the company began tracking out-of-home viewing in its estimates.) Read more

Last Sunday’s United States-Senegal men’s soccer friendly averaged 867,000 viewers on TBS, the most-watched USMNT match yet on TNT Sports. The United States’ win, which peaked with 1.1 million viewers, also ranks as the most-watched USMNT friendly on any network since 2019.

Last Sunday’s NHRA Potomac Nationals averaged 905,000 viewers on FOX in a post-IndyCar window, up 15% from last year (789K). The telecast was the first NHRA event of the season on broadcast.

Amazon Prime Video averaged 549,000 viewers for its May 28 WNBA doubleheader, up considerably from the previous week — when coverage aired opposite the NBA conference finals (161K) — and also up from the streamer’s season debut May 14 (529K). Read more

The recently-completed UFL regular season averaged 686,000 viewers across the ESPN family of networks (which now includes NFL Network), up 8% from last year. The ESPN networks accounted for nine of the ten most-watched games — with ABC alone accounting for eight — the lone exception being the Louisville-Dallas game on FOX that followed the Indy 500. Read more

Last Saturday’s Fever-Fire WNBA regular season game averaged a 0.8 rating and nearly 1.3 million viewers on CBS, marking the least-watched Fever game on the network since Caitlin Clark was drafted (six total), including two primetime games last season that she missed due to injury. (Note that the five previous games pit Indiana against the New York or Chicago, rather than expansion Portland.) Read more