FOX faltered early but drew strong numbers late for its NFL doubleheader last week.
NFL coverage featuring Cowboys/Packers drew a 15.9/29 final rating and 26.7 million viewers on FOX last Sunday, up 17% and 19%, respectively, from a 13.6/26 and 22.4 million for Colts/Steelers on CBS last year.
The game stands as the third-highest rated, third-most viewed NFL telecast of the season.
Earlier in the day, regional action featuring Falcons/Panthers drew a 7.2 final rating — down 8% from a 7.8 for comparable coverage on CBS last year, and the lowest rating of the season for an NFL telecast on FOX.
The 7.2 rating stands as the 6th-lowest of the season for an NFL telecast on any network, ahead of four games on CBS and Monday’s Ravens/Browns game on ESPN.