Archive for February 3rd, 2010

For the second straight year, the Commander in Chief will make an appearance during the Super Bowl pregame. U.S. President Barack Obama will be interviewed by CBS News anchor Katie Couric during Sunday’s The Super [...]

FOX will air a pair of primetime regular season MLB telecasts during the 2010 season. The 26-game MLB on FOX schedule features two regional Saturday night telecasts, each beginning at 7 PM ET. On May [...]

The only good professional team in Washington is drawing good numbers. Tuesday’s Capitals/Bruins game, the Capitals’ franchise-record 11th straight victory, drew a 3.24 rating on Comcast SportsNet Mid-Atlantic — the second-highest rating ever for a [...]

ESPN2 drew mixed numbers for coverage of the Australian Open finals over the weekend. Coverage of Serena Williams‘ win in the Women’s Final drew a 0.5 U.S. rating (0.6 cable) and 765,000 viewers on ESPN2 [...]

Overnight ratings for sporting events on broadcastFinal ratings for some of these events may already be available.Source: Sports Business DailyBasketball Sport Game/Event Date Time Net Rating NBA Lakers/Celtics Sun., 1/31/10 3:30 PM ABC 4.4 NBA [...]

With less than a week to go, CBS has sold out its ad inventory for Super Bowl XLIV. The network’s highest priced ads went for over $3 million, topping the most-expensive ads last year. CBS [...]