Archive for February 15th, 2010

The Winter Olympics and massive delays combined to drag down the ratings for the Daytona 500. The race portion of the 2010 Daytona 500, won by Jamie McMurray, drew a 7.7/16 fast-national rating and 13.3 [...]

A record crowd at Cowboys Stadium did not translate into extra television viewers for the 2010 NBA All-Star Game. Sunday’s NBA All-Star Game drew a 3.8 U.S. rating and 6.9 million viewers on TNT, according [...]

For the third straight night, ratings and viewership increased for the Winter Olympics. Primetime coverage of the 2010 Vancouver Olympics drew a 14.3/23 final rating and 26.4 million viewers on NBC Sunday night, up 8% [...]

The numbers continue to rise for the 2010 Vancouver Olympics. Primetime coverage of the Winter Games drew a 16.5 overnight rating on NBC Sunday night, up 9% from a 15.1 for the comparable night of [...]

Opposite the Winter Olympics, and with a less-than-scintillating Slam Dunk Contest, ratings and viewership dropped by double-digits for NBA All-Star Saturday Night. TNT drew a 3.1 U.S. rating and 5.5 million viewers for coverage of [...]