Archive for March, 2010

Bill Walton is making his return to broadcasting, at least for the Final Four. The loquacious former ESPN/ABC NBA analyst, who last year announced his retirement from broadcasting due to health issues, will serve as [...]

Ratings for the 2010 NCAA Tournament hit a high point with Sunday’s Baylor/Duke game. Duke’s win over Baylor drew a 8.7/17 final rating and 13.8 million viewers on CBS Sunday, up 28% in ratings and [...]

Ratings jumped double-digits for the first game of Sunday’s Elite Eight double dip. Sunday’s Michigan St./Tennessee game drew a 6.6 fast-national rating on CBS Sunday, up 27% from Michigan St./Louisville last year (5.2), and up [...]

A battle of relatively low profile college basketball programs resulted in the only decline in ratings during the Elite Eight. Butler’s win over Kansas St. on Saturday afternoon drew a 4.8 fast-national rating on CBS, [...]

John Wall played what will likely be his final college basketball game in front of a large television audience on Saturday. West Virginia’s win over Kentucky on Saturday night drew a 7.3/15 final rating and [...]

Two of the biggest, most divisive names in sports broadcasting are staying with their respective networks. FOX broadcaster Joe Buck told USA Today that he has signed a four-year extension to remain as the network’s [...]

Ratings held steady, but viewership increased, for NCAA Tournament coverage on CBS Friday. Regional NCAA Tournament action featuring either Tennessee/Ohio St. or Baylor/St. Mary’s drew a 5.5/11 final rating and 8.9 million viewers on CBS [...]

CBS saw solid increases in ratings and viewership for last Thursday’s Sweet Sixteen games. Thursday’s first NCAA Tournament window, featuring either Butler/Syracuse or West Virginia/Washington, drew a 6.0/11 final rating and 9.7 million viewers on [...]

Rain certainly did not help the fortunes of the Arnold Palmer Invitational. Final round coverage of the Arnold Palmer Invitational drew a 1.6 overnight rating on NBC Sunday, down a whopping 68% from last year [...]

Ernie Johnson: The Turner Sports broadcaster will make his Peachtree TV debut April 7, when the Cubs take on the Braves in Atlanta. Johnson will also call Cubs/Braves on April 8, missing that night’s NBA [...]