Archive for April 7th, 2010

The championship game of women’s college basketball attracted fewer viewers than a semifinal two nights earlier. Connecticut’s win over Stanford in the Women’s NCAA Basketball National Championship Game drew a 2.3 U.S. rating and 3.5 [...]

Nike’s new Tiger Woods ad, set to debut on Wednesday. (CNBC)

ESPN2 set a viewership record for Saturday’s Premier League match between Manchester United and Chelsea. Chelsea’s victory over Man U drew a 0.4 U.S. rating and 526,000 viewers on ESPN2 Saturday morning, the most-viewed EPL [...]

Ratings slipped for Major League Baseball’s Opening Night. Sunday’s Yankees/Red Sox game drew a 2.0 U.S. rating and 3.2 million viewers on ESPN2, down 5% in ratings and 2% in viewership from Braves/Phillies last year [...]

The penultimate victory of Connecticut’s championship season drew strong numbers on ESPN. Sunday’s Connecticut/Baylor Women’s National Semifinal drew a 2.4 U.S. rating and 3.8 million viewers on ESPN, up 41% and 42%, respectively, from Connecticut/Stanford [...]

The second straight championship — and 78th straight victory — for the Connecticut Huskies had a solid jump in the overnights. Connecticut’s win over Stanford in the Women’s NCAA Basketball National Championship Game drew a [...]

A day before he makes his return to the golf course, Tiger Woods will make his return to the world of advertising. Nike will debut an advertisement featuring Woods on Wednesday evening, the first new [...]

Big names in college basketball and Major League Baseball were not pleased that news in other sports broke on the day of their marquee events. Monday featured both the Duke/Butler NCAA title game and MLB [...]

Overnight ratings for sporting events on broadcastFinal ratings for some of these events may already be available.Overnight ratings were not available for some programs on CBS, including the Sony Ericsson Open and the Kraft Nabisco [...]

The debut of ESPN Sports Saturday did not draw particularly well for ABC on Saturday. ESPN Sports Saturday, which featured the ESPN 30 For 30 documentary Guru of Go and the new show Winners Bracket, [...]