(Belated) Weekend Overnights

Posted by | 05/12/2010 at 2:45 pm

Overnight ratings for sporting events on broadcast
Final ratings for some of these events may already be available.
Basketball

Sport Game/Event Date Time Net Rating
NBA Cavaliers/Celtics Game 4 Sun., 5/9/10 3:30 PM ABC
5.1
NBA Lakers/Jazz Game 3 Sat., 5/8/10 8:15 PM ABC
4.4
NBA NBA Countdown Sun., 5/9/10 3 PM ABC
1.6

  • The Celtics’ Game 4 win over the Cavaliers drew a hefty 5.1 overnight rating on ABC Sunday afternoon, up 24% from Lakers/Rockets Game 4 last year (4.1) and up 6% from Lakers/Jazz Game 4 in ’08 (4.8).
  • Saturday night’s Lakers/Jazz Game 3 drew a 4.4 overnight rating on ABC, up 10% from Cavaliers/Hawks Game 3 last year (4.0) and up 13% from Celtics/Cavaliers Game 3 in ’08 (3.9).

Golf

Sport Game/Event Date Time Net Rating
Golf (M) The Players Championship, Final Round Sun., 5/9/10 2 PM NBC
3.3
Golf (M) The Players Championship, Third Round Sat., 5/8/10 2 PM NBC
2.5
Golf Global Golf Adventure, Bermuda (taped) Sat., 5/8/10 1:30 PM NBC
0.6

  • Overnights for The Players Championship dropped 11% on Saturday and 20% on Sunday.

Auto Racing

Sport Game/Event Date Time Net Rating
NASCAR Southern 500 Sat., 5/8/10 7 PM FOX
3.9
Extreme Lucas Oil Off Road Racing Sat., 5/8/10 5 PM CBS
0.5

  • Saturday’s NASCAR Southern 500 drew a 3.9 overnight on FOX, up 8% from last year (3.6), down 9% from ’08 (4.3) and the second-lowest overnight for the race since it moved to its current date in ’05.

Other

Sport Game/Event Date Time Net Rating
MLB Yankees/Red Sox (82%) or Braves/Phillies (17%) Sat., 5/8/10 3 PM FOX
2.4
Poker National Heads Up Poker Championship Sun., 5/9/10 12 PM NBC
1.1
Gym. NCAA Women’s Gymnastics Championship (taped) Sat., 5/8/10 3 PM CBS
0.7
Other ESPN Sports Saturday Sat., 5/8/10 4 PM ABC
0.4
Extreme Monster Energy AMA Supercross Year in Review Sun., 5/9/10 5 PM CBS
0.3

  • FOX drew a 2.4 overnight for regional action featuring the Yankees/Red Sox rivalry on Saturday, up 20% from last year’s comparable telecast, but down 23% from the first Yankees/Red Sox game on FOX last season.
  • Saturday’s edition of ESPN Sports Saturday drew a 0.4 overnight, down 43% from a 0.7 the previous week.

(Sports Business Daily)