For the second straight year, overnight ratings for the Indianapolis 500 dropped to record low levels.
The 2010 Indianapolis 500, won by Dario Franchitti, drew a 4.0 overnight rating on ABC Sunday afternoon — down 5% from last year (4.2), down 22% from 2008 (5.1) and down 17% from 2007 (4.8).
The 4.0 overnight is the lowest for the Indianapolis 500 since the race began airing live in 1986.
Sunday’s race will likely finish as the lowest rated Indianapolis 500 ever. Final ratings for the race typically drop from the overnight, meaning the race will more than likely finish below 4.0 — the current record low, set by last year’s race.
Dayton, OH, was the highest rated of the markets that aired the race live, with a 9.3. Louisville (8.4), Ft. Myers/Naples (8.4) and Orlando (7.2) followed.
The race drew a 12.3 in Indianapolis, where it aired on tape-delay.