The Ratings Game

Posted by | 07/20/2010 at 1:48 am
  • Regional MLB action featuring Rays/Yankees drew a 2.2 overnight rating on FOX Saturday afternoon, up 22% from coverage featuring Mets/Braves last year (1.8). (Sports Business Daily)
  • Sunday’s IndyCar Honda Indy Toronto drew a 1.0 overnight rating on ABC, even with last year (1.0). This marks the first time all season that a non-Indy 500 IndyCar telecast has drawn at least a 1.0 overnight. (Sports Business Daily)
  • Through 14 telecasts, ESPN2 averaged 251,000 viewers for Major League Soccer coverage, down 2% from the comparable point last year (255,000). Meanwhile, Telefutura averaged 193,000 viewers for its first eight telecasts and Fox Soccer Channel averaged 53,000 for its first 16 telecasts. (Sports Business Journal)