The Ratings Game

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  • Regional MLB action featuring Rays/Yankees drew a 1.8 final rating and 2.866 million viewers on FOX Saturday afternoon, up 13% in ratings and 27% in viewership from coverage featuring Mets/Braves last year (1.6, 2.265 mil), but down 18% and 7%, respectively, from coverage on the comparable date in 2008 (2.2, 3.072 mil). This marks the tenth time in 15 telecasts that FOX has failed to draw a 2.0 rating for MLB coverage. (Sports Business Daily)
  • ABC drew a 0.9 final rating and 1.348 million viewers for the IndyCar Honda Indy Toronto last Sunday, down a tick in ratings and 5% in viewership from last year (1.0, 1.414 mil). (Sports Business Daily)
  • Final round coverage of the American Century Championship drew a 0.7 final rating and 940,000 viewers on NBC last Sunday, down 30% in ratings and 32% in viewership from last year (1.0, 1.373 mil), and down 22% and 23%, respectively, from 2008 (0.9, 1.222 mil). Second round action on Saturday drew a 0.5 and 707,000 viewers, down 44% in ratings and viewership from last year (0.9, 1.266 mil), and down 17% and 9%, respectively, from ’08 (0.6, 773,000). (Sports Business Daily)
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