Weekend Overnights

Posted by | 07/14/2010 at 2:56 am

Overnight ratings for sporting events on broadcast
Final ratings for these events may already be available. Overnight ratings for events on FOX were not available.

Soccer







Sport Game/Event Date Time Net Rating
World Cup Spain/Netherlands Sun., 7/11/10 2:30 PM ABC
9.9
World Cup Germany/Uruguay Sat., 7/10/10 2:30 PM ABC
4.1
World Cup World Cup Live Sat., 7/10/10 4:30 PM ABC
2.1

  • Sunday’s Spain/Netherlands World Cup Final drew a 9.9 overnight rating on ABC, tied as the highest of the tournament on the network. Including prematch coverage, Spain/Netherlands drew an 8.6 overnight, even with 2006.

Golf







Sport Game/Event Date Time Net Rating
Golf (M) John Deere Classic, Final Round Sun., 7/11/10 3 PM CBS
1.3
Golf (W) U.S. Women’s Open, Final Round Sun., 7/11/10 3 PM NBC
1.1
Golf (M) John Deere Classic, Third Round Sat., 7/10/10 3 PM CBS
1.1
Golf (W) U.S. Women’s Open, Third Round Sat., 7/10/10 3 PM NBC
0.7
Golf (M) The Big 3 for Mountain Mission Kids (taped) Sat., 7/10/10 2 PM CBS
0.4

  • Final round coverage of the U.S. Women’s Open drew a 1.1 overnight rating on NBC Sunday afternoon, down 15% from last year (1.3) and the lowest overnight for final round coverage of the event since at least ’96. Third round coverage on Saturday drew a 0.7 overnight, down 36% from last year (1.1).
  • CBS drew a 1.3 overnight for final round coverage of the John Deere Classic on Sunday, down 24% from last year (1.7) and down 28% from 2008 (1.8). Saturday’s third round action drew a 1.1, up 10% from last year (1.0) but down 8% from ’08 (1.2).

Other





Sport Game/Event Date Time Net Rating
Other ESPN Sports Saturday Sat., 7/10/10 5 PM ABC
1.0
Other Lucas Oil Off Road Racing Series (taped) Sun., 7/11/10 2 PM CBS
0.4
NCAA TD Ameritrade College Home Run Derby (taped) Sun., 7/11/10 1 PM CBS
0.4

  • Once again boosted by a World Cup lead-in, ESPN Sports Saturday drew a 1.0 overnight on ABC Saturday afternoon. The show drew at least a 1.0 overnight rating each of the four weeks it aired following World Cup coverage.

Last weekend’s overnight ratings (for posterity)















Sport Game/Event Date Time Net Rating
World Cup Argentina/Germany Sat., 7/3/10 9:30 AM ABC
4.1
World Cup Spain/Paraguay Sat., 7/3/10 2 PM ABC
3.8
Golf (M) AT&T National, Final Round Sun., 7/4/10 3 PM CBS
1.9
Tennis Wimbledon Men’s Final (Nadal/Berdych) Sun., 7/4/10 9 AM NBC
1.9
Tennis Wimbledon Women’s Final (S. Williams/Zvonareva) Sat., 7/3/10 9 AM NBC
1.8
Golf (M) AT&T National, Third Round Sat., 7/3/10 3 PM CBS
1.4
Other ESPN Sports Saturday Sat., 7/3/10 5 PM ABC
1.3
Other Hy-Vee Triathlon (taped) Sun., 7/4/10 3 PM NBC
0.8
IndyCar Camping World Grand Prix at The Glen Sun., 7/4/10 3:30 PM ABC
0.8
Track & Field Prefontaine Classic Sat., 7/3/10 4:30 PM NBC
0.8
Volleyball FIVB Grand Slam (taped) Sun., 7/4/10 4:30 PM NBC
0.6
Other AMA Motocross, Michigan Sat., 7/3/10 3:30 PM NBC
0.4
Golf Golf Digest presents David Feherty’s American Journal (taped) Sat., 7/3/10 2 PM CBS
0.4

(Sports Business Daily, 1, 2)