Bridgestone Invitational Ties Record Low

Posted by | August 13, 2010 at 6:41 PM

With Tiger Woods having the worst performance of his career, ratings for the Bridgestone Invitational fell to the lowest level since the tournament began in its current format in 1999.

Sunday’s final round of the Bridgestone Invitational drew a 2.1 final rating and 2.953 million viewers on CBS, down 51% in ratings and 53% in viewership from last year (4.3, 6.254 mil), even in ratings and down 5% in viewership from 2008 (2.1, 3.112 mil), and down 36% and 35%, respectively, from 2007 (3.3, 4.541 mil).

Woods tied for second-to-last place this year, after winning the tournament in 2009 and 2007 (and on five other occasions). He did not play in 2008.

The 2.1 rating is the lowest for the final round of the Bridgestone Invitational since it began in its current format in 1999. On only two other occasions has the final round dipped below a 3.0 rating.

Despite the drop, Sunday’s coverage drew the same rating as the final round of the British Open on ESPN in July (2.1) and only slightly fewer viewers (2.966 mil to 2.953 mil).

Excluding majors, this is the first time since the final round of The Memorial on June 6 that any golf telecast has drawn at least a 2.0 rating.

Saturday’s third round action drew a 1.4 final rating and 1.943 million viewers, down 33% in ratings and viewership from last year (2.1, 2.899 mil), even in ratings and up 6% in viewership from 2008 (1.4, 1.830 mil) and down 44% and 40%, respectively, from 2007 (2.5, 3.250 mil).

The 1.4 is tied as the lowest for third round coverage since ’99.

Ratings For Third and Final Round Coverage of the Bridgestone Invitational Dating Back To 1999

(Sports Business Daily)