Mixed Bag At The Glen: Race Hits 3-Year High, Still Low Historically

Posted by | August 10, 2010 at 5:57 PM

NASCAR on ESPN hit a multi-year high in viewership for the second straight week.

Sunday’s Heluva Good! Sour Cream Dips at the Glen drew a 3.2 U.S. rating and 4.932 million viewers on ESPN, up 7% in ratings and 2% in viewership from 2008 (3.0, 4.828 mil) and down 9% and 11%, respectively, from 2007 (3.5, 5.559 mil).

Last year’s race was rained out and postponed to Monday, drawing a 1.5 rating and 1.994 million viewers.

This marks the highest rated, most-viewed Heluva Good! Sour Cream Dips at the Glen since the aforementioned 2007 race. However, excluding rainouts, this is also the second-lowest rated edition of the race since 2000 and the second-least viewed since at least 2001 (viewership prior to 2002 was unavailable).

As recently as 2005, the race drew a considerably heftier 5.2 and 7.767 million viewers on NBC.

This is the fifth time this year that a regularly scheduled NASCAR race has drawn less than five million viewers — compared to just two such occurrences all of last season.

Ratings/Viewership For Heluva Good! Sour Cream Dips at the Glen Dating Back to 2000














Year Date Winner Net Rating Viewers
2010 Sun., 8/8/10 Montoya
ESPN
3.2
4,932
2009 Mon., 8/10/09* Stewart
ESPN
1.5
1,994
2008 Sun., 8/10/08 Ky. Busch
ESPN
3.0
4,828
2007 Sun., 8/12/07 Stewart
ESPN
3.5
5,559
2006 Sun., 8/13/06 Harvick
NBC
4.6
7,025
2005 Sun., 8/14/05 Stewart
NBC
5.2
7,767
2004 Sun., 8/15/04 Stewart
TNT
3.6
5,636
2003 Sun., 8/10/03 R. Gordon
NBC
5.6
8,670
2002 Sun., 8/11/02 Stewart
NBC
5.3
8,210
2001 Sun., 8/12/01 J. Gordon
NBC
4.7
2000 Sun., 8/13/00 Park
ESPN
2.9

(ESPN)