The Ratings Game: Double-Digit Drop For Final Preseason Game on ESPN


Recent sports TV ratings news, including MLB on FOX, the NFL preseason on ESPN and the Wyndham Championship on CBS.

  • FOX drew a 1.8 final rating for regional MLB action featuring Braves/Cubs last Saturday, down 22% from coverage featuring Yankees/Red Sox last year (2.3), but up 20% from coverage opposite the Olympics in 2008 (1.5). (Sports Business Daily)
  • Thursday’s Colts/Packers NFL preseason game drew a 3.6 U.S. rating and 5.729 million viewers on ESPN, down 31% in ratings and 28% in viewership from Vikings/Texans on a Monday night last year (5.2, 7.918 mil). Keep in mind last year’s game was the most-viewed preseason NFL telecast ever on ESPN. (TV By The Numbers)
  • Final round coverage of the PGA Wyndham Championship drew a 1.4 final rating on CBS last Sunday, down 13% from last year (1.6), up 56% from 2008 (0.9) and up 17% from 2007 (1.2). Saturday’s third round action drew a 1.0 final rating, up 25% from last year (0.8), up 43% from 2008 (0.7) and up 11% from 2007 (0.9). (Sports Business Daily)