Sunday Night Is Football Night, Even on FOX: 6.8 Overnight For Steelers/Broncos

Posted by | August 30, 2010 at 11:32 PM

NBC’s Sunday Night Football may have taken the week off, but FOX still scored with preseason NFL action Sunday night.

Sunday’s Steelers/Broncos NFL exhibition game drew a 6.8 overnight rating on FOX, down 7% from Bears/Broncos on NBC in Week 3 of last year’s preseason (7.3) and down 6% from Vikings/49ers on NBC last Sunday night (7.2).

Despite the decline, the 6.8 overnight is tied as the highest for an NFL preseason game on FOX since ’99.

The game drew a massive 31.4 rating in the Pittsburgh market and a 22.9 in Denver.

(Sports Business Daily)