Overnights Drop For CBS SEC Opener


One week does not a trend make, but the Tim Tebow-less Gators were a substantially smaller draw for CBS on Saturday than last year.

CBS drew a 3.5 overnight rating for Florida/Tennessee on Saturday afternoon, down 27% from Tennessee/Florida last year (4.8), but up 9% compared to Georgia/South Carolina in 2008 (3.2).

To put the numbers in perspective, every Florida telecast on CBS last year drew at least a 4.7 overnight.

Despite the decline, Saturday’s telecast easily outdrew regional college football action on ABC airing at the same time (2.6). In fact, the 3.5 overnight tops four of the five college football telecasts on ABC this season.

(Sports Business Daily)