Rain No Excuse As U.S. Open Women’s Final Draws Tiny Numbers

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Unaffected by rain for the first time in three years, the Women’s Final of the U.S. Open still put up low numbers on CBS Saturday night.

CBS drew a 1.7 final rating and 2.609 million viewers for the Clijsters/Zvonareva final, up 55% in ratings and 43% in viewership from Clijsters/Wozniacki on ESPN2 last year (1.1, 1.828 mil), but down 49% and 46%, respectively, from S. Williams/Jankovic on CBS in 2008 (3.3, 4.849 mil).

The 2008 and 2009 matches both aired on Sunday nights after being postponed due to rain.

The last Women’s Final to air on a Saturday night (Henin/Kuznetsova in 2007) drew a 2.1 and 3.086 million.

This marks the lowest rated U.S. Open Women’s Final on CBS since at least 1995 (ratings prior to 1996 were not available). No other final on CBS had drawn less than a 2.0.

Over the past seven years, the Women’s Final has drawn less than a 3.0 rating every year but one (2008). To put that in perspective, in each of the previous four years (1999-2002), the final drew at least a 5.0.

(Sports Business Daily)

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