Slight Decline For NASCAR From Atlanta

Posted by | September 9, 2010 at 2:14 AM

Ratings and viewership declined for NASCAR on ESPN Sunday night.

Sunday’s Emory Healthcare 500 drew a 3.4 U.S. rating and 5.517 million viewers on ESPN, down a tick in ratings and 5% in viewership from last year (3.5, 5.808 mil). Prior to last year, the race aired in October as part of the Chase for the Cup.

This marks the lowest rating for the season’s second race from Atlanta Motor Speedway since 2003. Next year, there will be only one race in Atlanta.

Compared to the Pepsi 400, which previously aired on Labor Day Weekend, Sunday’s race was up 3% in ratings and down 2% in viewership from 2008 (3.3, 5.638 mil) and down 6% and 14%, respectively, from 2007 (3.6, 6.380 mil).

Of the 20 NASCAR races that can be compared to last year, this marks the 15th to have a decline in ratings and the 14th to have a decline in viewership.

(ESPN)