U.S. Open Women’s Final Draws Lowest CBS Overnight Since At Least ’96

Posted by | September 13, 2010 at 6:28 PM

Despite airing in its regular timeslot for the first time in three years, the U.S. Open Women’s Final drew its lowest overnight rating on CBS in over a decade.

CBS drew a 1.9 overnight rating for Saturday’s Clijsters/Zvonareva Women’s Final, down 56% from S. Williams/Jankovic on a Sunday night in 2008 (4.3), down 27% from Henin/Kuznetsova in 2007 (2.6) and down 41% from Sharapova/Henin in 2006 (3.2).

The 1.9 is also down 21% from last year’s Clijsters/S. Williams semifinal, which aired on CBS in the same Saturday night timeslot.

Last years Clijsters/Wozniacki final aired on a Sunday night on ESPN2. Overnight ratings for that match were not available.

This marks the lowest overnight rating for the Women’s Final of the U.S. Open on CBS since at least 1996. Overnight ratings prior to 1997 were not immediately available.

Amazingly, the paltry 1.9 overnight is the highest of the four Grand Slam Women’s Finals this year — topping the S. Williams/Zvonareva Wimbledon final (1.8), the Schiavone/Stosur French Open final (1.7) and the S. Williams/Henin Australian Open final (0.5).

Keep in mind that those other Grand Slam finals took place at various points in the morning — in the case of the Australian Open, 3:30 AM ET — while the U.S. Open final had the benefit of primetime exposure.

(Ratings from Sports Business Daily)