Weekend Overnights

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Overnight ratings for sporting events on broadcast last weekend, including Week 1 of the NFL on FOX, CBS and NBC, college football on ABC and NBC, the U.S. Open on CBS and NASCAR on ABC.

Overnight ratings for sporting events on broadcast
Final ratings for these events may already be available.
Football















Sport Game/Event Date Time Net Rating
NFL National Window (feat. GB/PHI) Sun., 9/12/10 4:15 PM FOX
17.1
NFL Cowboys/Washington Sun., 9/12/10 8:30 PM NBC
16.6
NFL Singleheader (feat. CIN/NE) Sun., 9/12/10 1 PM CBS
10.6
NFL The OT Sun., 9/12/10 7:30 PM FOX
9.8
NFL Regional Window (feat. CAR/NYG) Sun., 9/12/10 1 PM CBS
9.0
NFL Football Night in America Sun., 9/12/10 7:30 PM NBC
5.7
College Football Michigan/Notre Dame Sat., 9/11/10 3:30 PM NBC
4.5
NFL FOX NFL Sunday Sun., 9/12/10 12 PM FOX
3.4
NFL The NFL Today Sun., 9/12/10 12 PM CBS
2.9
College Football Florida State/Oklahoma (92%) or Iowa/Iowa State (8%) Sat., 9/11/10 3:30 PM ABC
2.1
College Football College Football Countdown Sat., 9/11/10 3 PM ABC
1.1

  • FOX: Sunday’s NFL national window drew a 17.1 overnight rating on FOX, up 14% from last year (15.0), up 20% from 2008 (14.3) and the largest Week 1 overnight ever on the network.
  • The early window on FOX drew a 9.0 overnight, down 4% from last year (9.4) but up 50% from ’08 (6.0).
  • NBC: Washington’s thrilling win over the Cowboys drew a 16.6 overnight on NBC Sunday night, up 24% from Bears/Packers last year (13.4), up 28% from Bears/Colts in 2008 (13.0) and the second-highest overnight for a regular season NFL game on NBC since the network resumed airing games in ’06.
  • Meanwhile, Saturday’s Michigan/Notre Dame college football game drew a 4.5 overnight rating on NBC, up 67% from Michigan State/Notre Dame last year (2.7) and the highest overnight for a Notre Dame telecast on the network in four years.
  • CBS: The lone NFL telecast on CBS drew a 10.6 overnight rating Sunday, up 29% from last year (8.2) but down 4% from 2008 (11.0).
  • ABC: Regional college football action featuring Florida State/Oklahoma drew just a 2.1 overnight rating on ABC Saturday, down 63% from Notre Dame/Michigan last year (5.6) and ABC’s lowest overnight for Saturday college football coverage dating back to 2007.

Golf






Sport Game/Event Date Time Net Rating
Golf (M) BMW Championship, Final Round Sun., 9/12/10 2 PM NBC
1.6
Golf (M) BMW Championship, Third Round Sat., 9/11/10 12 PM NBC
1.3

  • Final round coverage of the BMW Championship drew a 1.6 overnight on NBC Sunday, down 39% from last year but up 33% from 2008. Saturday’s third round action drew a 1.3, down 44% from last year and up 18% from ’08.

Auto Racing






Sport Game/Event Date Time Net Rating
NASCAR Air Guard 400 Sat., 9/11/10 7:30 PM ABC
2.8
NASCAR NASCAR Countdown Sat., 9/11/10 7 PM ABC
1.9

  • The 2.8 overnight for Saturday’s NASCAR Air Guard 400 marks a 7% decline from last year and a 32% drop from ’07. The ’08 race was postponed due to rain and aired on ESPN.

Other







Sport Game/Event Date Time Net Rating
Tennis U.S. Open Women’s Final Sat., 9/11/10 8 PM CBS
1.9
MLB Cardinals/Braves (58%), Phillies/Mets (21%) or Giants/Padres (20%) Sat., 9/11/10 4 PM FOX
1.9
WNBA Dream/Storm Game 1 Sun., 9/12/10 3 PM ABC
0.5

  • The 1.9 overnight for Saturday’s U.S. Open Women’s Final is the lowest for the event on CBS since at least 1996.
  • Saturday’s regional MLB action on FOX drew a 1.9 overnight, up 36% from last year (1.4).

(Sports Business Daily)

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