Belated Weekend Overnights

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Overnight ratings for sporting events on broadcast last weekend, including Week 4 of the NFL season, college football on ABC and CBS, the Ryder Cup on NBC and Major League Baseball on FOX.

Overnight ratings for sporting events on broadcast
Final ratings for these events may already be available.
Football


















Sport Game/Event Date Time Net Rating
NFL Washington/Eagles (94%) or Cardinals/Chargers (3%) Sun., 10/3/10 4:15 PM FOX
15.9
NFL Bears/Giants Sun., 10/3/10 8:30 PM NBC
14.2
NFL Ravens/Steelers (or NYJ/BUF, DEN/TEN, CIN/CLE, IND/JAX or HOU/OAK) Sun., 10/3/10 1 or 4 PM CBS
11.9
NFL Panthers/Saints (52%), Lions/Packers (27%), 49ers/Falcons (9%) or Seahawks/Rams (5%) Sun., 10/3/10 1 PM FOX
9.3
NFL The OT Sun., 10/3/10 7:30 PM FOX
7.8
NFL Football Night in America Sun., 10/3/10 7:30 PM NBC
5.4
College Football Florida/Alabama Sat., 10/2/10 8 PM CBS
5.1
College Football Texas/Oklahoma (62%), Wisconsin/Michigan State (24%) or Virginia Tech/NC State (14%) Sat., 10/2/10 3:30 PM ABC
4.8
College Football Stanford/Oregon (53%) or Notre Dame/Boston College (47%) Sat., 10/2/10 8 PM ABC
3.4
NFL FOX NFL Sunday Sun., 10/3/10 12 PM FOX
3.2
College Football The NFL Today Sun., 10/3/10 12 PM CBS
2.6
College Football Tennessee/LSU Sat., 10/2/10 3:30 PM CBS
2.4
College Football College Football Countdown Sat., 10/2/10 3 PM ABC
1.2
College Football College Football Today Sat., 10/2/10 3 PM CBS
0.8
College Football College Football 2010 Special Sat., 10/2/10 2:30 PM CBS
0.5

  • FOX: The 15.9 overnight for Sunday’s Week 4 NFL national window marks a 5% increase from last year and a 4% rise from 2008. Earlier in the day, FOX drew a 9.3 overnight for the first game of its doubleheader, up 6% from last year, but down 4% from ’08.
  • NBC: The Giants’ win over the Bears drew a 14.2 overnight rating on NBC Sunday night, up 19% from Chargers/Steelers last year and up 15% from Eagles/Bears two years ago.
  • CBS: The Week 4 NFL singleheader window drew an 11.9 overnight on CBS Sunday, even with last year and up 59% from 2008.
  • On Saturday, CBS drew a 5.1 overnight rating for Florida/Alabama in primetime, down 25% from the network’s lone primetime college football game last year (6.8). Earlier in the day, the network’s Tennessee/LSU telecast drew a 2.4 overnight, down 35% from LSU/Georgia on the comparable week last year.
  • ABC: Opposite Florida/Alabama, ABC drew a 3.4 overnight for Saturday Night Football, down 38% from last year and down 6% from 2008. The afternoon window, featuring Texas/Oklahoma, drew a 4.8 overnight — up 71% from last year and up 37% from ’08.


Golf



Sport Game/Event Date Time Net Rating
Golf (M) Ryder Cup Sun., 10/3/10 8 AM NBC
2.4
Golf (M) Ryder Cup Sat., 10/2/10 8 AM NBC
2.1

  • The rain-plagued Ryder Cup drew a 2.4 overnight rating on NBC Sunday, down 27% from 2008. Saturday’s coverage drew a 2.1, down 25%.


Other






Sport Game/Event Date Time Net Rating
MLB Yankees/Red Sox (47%), Phillies/Braves (33%) or Padres/Giants (19%) Sat., 10/2/10 4 PM FOX
2.6
Bull Riding PBR Mohegan Sun Showdown (taped) Sun., 10/3/10 4:30 PM CBS
1.3
Horse Alltech FEI Equestrian Games Sun., 10/3/10 1 PM NBC
0.8

  • The regular season finale of MLB on FOX drew a 2.6 overnight rating on Saturday, up 30% from coverage during the previous week.

(Sports Business Daily)

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