CBS NFL Ratings Best Since ’94, Viewership Best Since ’87

Posted by | October 23, 2010 at 2:56 AM

Ratings and viewership are the highest in over a decade for the NFL’s AFC broadcast package.

CBS is averaging an 11.2 rating and 18.420 million viewers for NFL action through Week 6 of the season, up 10% in ratings and 11% in viewership from last year (10.2, 16.607 mil).

This marks the highest average rating for the AFC broadcast package through six weeks of the season since 1994, and the largest average viewership since at least 1987 — as far back as CBS records go.

CBS has aired the AFC broadcast package since 1998. Prior to ’98, NBC held the rights.

The network earned a 12.8 final rating and 21.484 million viewers for the Week 6 NFL singleheader window, featuring Ravens/Patriots — up 16% and 20%, respectively, from last year’s comparable telecast on FOX (NYG/NO*: 11.0, 17.837 mil).

The 12.8 rating is tied as the highest of the season for the NFL singleheader window, and tops every singleheader window from last season.

Sunday’s telecast outdrew Sunday Night Football on NBC (IND/WSH: 11.7, 19.115 mil), marking the third time in six weeks that the singleheader has topped SNF.

(Sports Business Daily, ESPN.com, TV By The Numbers)