ESPN Scores With LSU/Florida

Posted by | October 15, 2010 at 11:58 PM

ESPN attracted strong numbers for last Saturday’s LSU/Florida matchup.

LSU’s victory drew a 3.1 U.S. rating and 5.321 million viewers on ESPN Saturday night, the network’s top audience for a non-NFL sporting event since mid-September.

Ratings for last year’s comparable telecast were unavailable.

The telecast drew more viewers than Saturday Night Football on ABC (5.053 mil), marking the first time this season that ESPN has topped ABC’s primetime telecast head-to-head.

As mentioned before, LSU/Florida is the most-viewed non-NFL sporting event on ESPN since September 11, when both Penn State/Alabama (7.124 mil) and Miami/Ohio State (5.752 mil) drew more viewers.

The game ranks as ESPN’s fourth-most viewed college football telecast of the season, behind the aforementioned Penn State/Alabama and Miami/Ohio State games, as well as Boise State/Virginia Tech on Labor Day (9.888 mil).

Last year’s game between LSU and Florida aired in primetime on CBS, drawing a 6.1 final rating and 10.496 million viewers.

(Sports Business Daily)