Ratings Drop Again, But NASCAR’s Chase Hits High on ABC

Posted by | October 19, 2010 at 5:03 PM

The ratings may have declined from last year, but Saturday’s NASCAR Bank of America 500 drew the best numbers by far for this year’s Chase For The Cup.

ABC drew a 3.2 final rating and 5.345 million viewers for the Bank of America 500 on Saturday night, down 9% in ratings and 3% in viewership from last year (3.5, 5.485 mil), and down 16% and 11%, respectively, from 2008 (3.8, 6.034 mil).

This marks the lowest rated edition of the Bank of America 500 since 2001, when the race drew a 2.2 on TNT. That race was originally scheduled to air on NBC, but was preempted by news coverage.

Despite the declines, Saturday’s race drew the highest numbers of this year’s Chase For The Cup, easily topping the previous highs of 2.5 and 4.042 million viewers set by the previous week’s Pepsi Max 400.

The race also ranks as the highest rated, most-viewed NASCAR telecast since the Emory Healthcare 500 on ESPN Labor Day Weekend (3.4, 5.517 mil).

Of the 26 NASCAR races that can be compared to last year, 21 have had a decline in ratings and 20 have had a decline in viewership.

Ratings/Viewership For 2010 Chase For The Cup






Date Race Net Rating vs. ’09 vs. ’08 Viewers vs. ’09 vs. ’08
Sun., 9/19/10 Sylvania 300 (New Hampshire) ESPN
2.3
-28%
-39%
3,677
-27%
-40%
Sun., 9/26/10 AAA 400 (Dover) ESPN
2.4
-23%
-27%
3,966
-22%
-26%
Sun., 10/3/10 Price Chopper 400 (Kansas) ESPN
2.3
-28%
-34%
3,742
-29%
-34%
Sun., 10/10/10 Pepsi Max 400 (Fontana) ESPN
2.5
-31%
4,072
-32%
Sat., 10/16/10 Bank of America 400 (Charlotte) ABC
3.2
-9%
-16%
5,345
-3%
-11%