The Ratings Game: Average Ratings Up 21% For CBS’ The NFL Today


Recent sports TV ratings news, including weeknight college football on ESPN and ESPN2, preseason NBA on ESPN, and The NFL Today on CBS.

  • Thursday’s UCLA/Oregon game drew a 2.0 U.S. rating and 3.059 million viewers on ESPN Thursday night, even in ratings and up 3% in viewership from last year (FSU/UNC: 2.0, 2.973 mil), and up 11% and 23%, respectively, from 2008 (FSU/NCSU: 1.8, 2.483 mil). The next night, ESPN2 drew a 0.8 and 1.249 million for USF/Cincinnati, down 20% and 24%, respectively, from last year (RUTG/ARMY: 1.0, 1.634 mil). (TV By The Numbers 1, 2)
  • ESPN drew a 0.8 U.S. rating and 1.143 million viewers for Friday’s Warriors/Lakers NBA preseason game. The game matched the rating of Friday’s USF/Cincinnati college football game on ESPN2 and drew a higher rating among adults 18-49 (0.5 to 0.3). (TV By The Numbers)
  • CBS NFL pregame show The NFL Today averaged a 2.9 rating and 4.440 million viewers through Week 6 (October 17), up 21% and 22%, respectively from last year (2.4, 3.628 mil), and the network’s highest average since resuming NFL coverage in 1998. Sunday’s telecast drew a 2.7 overnight, up 8% from Week 7 last year (2.5). (TV By The Numbers)