Saturday Night Football Fumbles In The Ratings

Posted by | October 15, 2010 at 10:42 PM

The Florida State/Miami rivalry was not exactly a big draw last Saturday night.

Regional college football action featuring FSU/Miami in 79% of TV markets drew a 3.1 final rating and 5.053 million viewers on ABC last Saturday night — up 11% and 10%, respectively, from last year (MICH/IOWA: 2.8, 4.584 mil).

Though up from Michigan/Iowa, the 3.1 rating trails all other Saturday Night Football telecasts from last season.

But while the numbers are low compared to last year, Saturday’s telecast actually ranks in the middle of the pack compared to ABC’s other Saturday night telecasts this season.

ABC’s telecast drew fewer viewers than LSU/Florida on ESPN, which aired at the same time (3.1, 5.321 mil).

Earlier in the day, ABC drew a 3.5 final rating and 5.502 million viewers for regional action featuring Michigan State/Michigan — down 17% and 14%, respectively, from last year (WISC/OSU*: 4.2, 6.373 mil).

Despite the decline, the telecast drew the second-highest numbers of the season for an afternoon college football telecast on ABC.

Neither game of ABC’s doubleheader was able to top Saturday’s Alabama/South Carolina game on CBS. This is the third straight week that a game on CBS outdrew both games of an ABC college football doubleheader.

Ratings For College Football on ABC In 2010



























Date Time Game(s) % of U.S. Net Rating vs. ’09 Viewers (000) vs. ’09
Sat., 9/4/10 3:30 PM Connecticut/Michigan 48% ABC
2.7
-23%
4,224
-25%
UCLA/Kansas State 34%
Kentucky/Louisville 18%
8 PM #21 LSU/#18 UNC ABC
2.7
-36%
4,302
-39%
Sat., 9/11/10 3:30 PM #17 FSU/#10 OU 92% ABC
2.4
-54%
3,838
-54%
Iowa State/#9 Iowa 8%
Sat., 9/18/10 3:30 PM #8 Nebraska/Wash. 51% ABC
2.6
-16%
4,159
-13%
#1 Alabama/Duke 28%
ASU/Wisconsin 21%
8 PM #6 Texas/TTU 54% ABC
4.7
15%
7,528
13%
Notre Dame/MSU 46%
Sat., 9/25/10 3:30 PM UCLA/#7 Texas 66% ABC
2.5
-36%
3,787
-38%
Wake Forest/FSU 20%
EMU/#2 Ohio State 14%
8 PM #24 ORE ST/#3 BSU ABC
3.4
-15%
5,587
-13%
Sat., 10/2/10 3:30 PM #21 Texas/#8 OU 62% ABC
4.4
69%
6,996
82%
#11 WISC/#24 MSU 24%
VT/#23 NC ST 14%
8 PM #9 STAN/#4 ORE 53% ABC
3.0
-38%
4,866
-38%
Notre Dame/BC 47%
Sat., 10/9/10 3:30 PM #17 MSU/#18 MICH 63% ABC
3.5
-17%
5,502
-14%
#11 ARK/Texas A&M 23%
Clemson/UNC 14%
8 PM #23 FSU/#13 Miami 79% ABC
3.1
11%
5,053
10%
USC/#16 Stanford 21%

Asterisk (*) indicates featured game of window.

(Sports Business Daily)