2010 NASCAR Numbers Game

Posted by | November 24, 2010 at 2:15 AM

Ratings and viewership for every NASCAR Sprint Cup race during the 2010 season.

The overwhelming majority of NASCAR races were down from last year. Of the 31 NASCAR races on FOX, TNT, ESPN and ABC that can be compared to last season, 26 had declines in ratings and 24 had declines in viewership. Half of the races had double-digit declines in both.

The same pattern holds true when compared to two years ago. Of the 32 races that can be compared to 2008, 29 had declines in ratings, and 30 had declines in viewership.

Ten races drew less than a 3.0 rating, and thirteen drew less than five million viewers. By comparison, over the previous two seasons combined, just one race drew less than a 3.0, and only four races drew less than five million.

The top race of the season, as usual, was the Daytona 500 on FOX (7.7, 13.294 mil). However, the pothole-marred race was the lowest rated Daytona 500 since 1991 and the least viewed since 2000.

On the opposite end of the spectrum, the lowest rating of the season came for the September 19 Sylvania 300 and the October 3 Price Chopper 400, both of which drew a 2.3 rating on ESPN. The Sylvania 300 stood alone as the least-viewed race (3.677 mil).

Ratings/Viewership For NASCAR Races in 2010
* Comparisons to last year unavailable, as this year’s race was postponed.
^ Comparisons to last year unavailable, as last year’s race was postponed.






































Date Race Net Rating vs. ’09 Viewers vs. ’09
Sun., 2/14/10 Daytona 500 (Daytona) FOX
7.7
-16%
13,294
-17%
Sun., 2/21/10 Auto Club 500 (Fontana) FOX
5.6
-7%
9,151
-10%
Sun., 2/28/10 Shelby American (Vegas) FOX
4.4
-32%
7,154
-36%
Sun., 3/7/10 Kobalt Tools 500 (Atlanta) FOX
5.3
-4%
8,510
-4%
Sun., 3/21/10 Food City 500 (Bristol) FOX
4.4
-2%
7,357
even
Mon., 3/29/10* Goody’s Fast Pain Relief 500 (Martinsville) FOX
2.0
2,891
Sat., 4/11/10 Subway Fresh Fit 600 (Phoenix) FOX
3.7
3%
5,977
even
Mon., 4/19/10* Samsung Mobile 500 (Texas) FOX
2.1
2,907
Sun., 4/25/10 Aaron’s 499 (Talladega) FOX
5.2
4%
8,452
4%
Sat., 5/1/10 Heath Calhoun 400 (Richmond) FOX
3.7
-8%
6,194
-7%
Sat., 5/8/10 Southern 500 (Darlington) FOX
4.2
5%
6,969
4%
Sun., 5/16/10 Autism Speaks 400 (Dover) FOX
3.7
-8%
5,756
-5%
Sun., 5/30/10^ Coca-Cola 600 (Charlotte) FOX
4.0
6,547
Sun., 6/6/10 Gilette Fusion ProGlide 500 (Pocono) TNT
3.1
-9%
5,097
-7%
Sun., 6/13/10 Heluva Good! Sour Cream Dips 400 (Michigan) TNT
2.9
-12%
4,333
-15%
Sun., 6/20/10 Toyota/Save Mart 350 (Sonoma) TNT
2.7
-21%
4,479
-23%
Sun., 6/27/10 Lenox Industrial Tools 301 (Loudon) TNT
3.0
-14%
4,909
-12%
Sat., 7/3/10 Coke Zero 400 (Daytona) TNT
3.6
16%
6,127
16%
Sat., 7/10/10 Lifelock.com 400 (Chicago) TNT
2.8
-7%
4,608
-4%
Sun., 7/25/10 Brickyard 400 (Indianapolis) ESPN
3.6
-12%
5,709
-12%
Sun., 8/1/10^ Pennsylvania 500 (Pocono) ESPN
3.8
6,202
Sun., 8/8/10^ Heluva Good! Sour Cream Dips at the Glen (Watkins Glen) ESPN
3.2
4,932
Sun., 8/15/10 Carfax 400 (Michigan) ESPN
3.1
-11%
4,917
-13%
Sat., 8/21/10 Irwin Tools Night Race (Bristol) ABC
3.5
6%
5,842
10%
Sun., 9/5/10 Emory Healthcare 500 (Atlanta) ESPN
3.4
-3%
5,517
-5%
Sat., 9/11/10 Air Guard 400 (Richmond) ABC
3.1
-11%
5,288
-4%
Chase For The Cup
Sun., 9/19/10 Sylvania 300 (New Hampshire) ESPN
2.3
-28%
3,677
-27%
Sun., 9/26/10 AAA 400 (Dover) ESPN
2.4
-23%
3,966
-22%
Sun., 10/3/10 Price Chopper 400 (Kansas) ESPN
2.3
-28%
3,742
-29%
Sun., 10/10/10 Pepsi Max 400 (Fontana) ESPN
2.5
-31%
4,072
-32%
Sat., 10/16/10 Bank of America 400 (Charlotte) ABC
3.2
-9%
5,345
-3%
Sun., 10/24/10 TUMS Fast Relief 500 (Martinsville) ESPN
2.4
-17%
3,954
-16%
Sun., 10/31/10 AMP Energy Juice 500 (Talladega) ESPN
3.1
-24%
5,177
-22%
Sun., 11/7/10 AAA Texas 500 (Texas) ESPN
2.9
-22%
4,846
-17%
Sun., 11/14/10 Kobalt Tools 500 (Phoenix) ESPN
2.5
-24%
4,201
-19%
Sun., 11/21/10 Ford 400 (Homestead) ESPN
3.3
-8%
5,605
even