ABC Ties Four-Year Low For Saturday Night Football

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Ratings for ABC’s Saturday Night Football tied a four-year low last Saturday.

Regional college football action featuring Arizona/Stanford in 82% of markets earned a 2.7 final rating and 4.285 million viewers on ABC, down 25% in ratings and 29% in viewership from last year (CT/CIN*: 3.6, 5.993 mil), and down 64% and 65%, respectively, from 2008 (TEX/TTU: 7.5, 12.204 mil).

The 2.7 rating is tied as the lowest of the season for Saturday Night Football, matching the low set by LSU/North Carolina on the first weekend of the season.

Moreover, the 2.7 is tied as the lowest Saturday Night Football rating since October 2006.

Of the ten programs on broadcast TV Saturday night, generally a wasteland for television programming, ABC’s telecast ranked eighth in ratings and viewership, and fourth among adults 18-49.

(pifeedback.com)

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