Near Record-Low Overnight For Saturday Night Football


After hitting a season-high one week earlier, ABC’s Saturday Night Football tied a season low over the weekend.

Regional college football action featuring Arizona/Stanford in 82% of markets drew just a 2.8 overnight rating on ABC Saturday night — down 30% from last year (CT/CIN*: 4.0), and down 66% from 2008 (TEX/TTU: 8.2).

The 2.8 is tied as the lowest Saturday Night Football overnight of the season, and the third-lowest overnight in the five season history of the program.

This is only the fourth time since ABC began airing Saturday Night Football in 2006 that overnight ratings have dipped below 3.0.

Just one week earlier, regional action featuring another Pac-10 matchup (Oregon/USC) earned a substantially higher 5.3 overnight.

Speaking of Oregon, ABC fared better earlier in the day with afternoon coverage featuring the nation’s newest #1 team.

Regional action featuring Washington/Oregon in 40% of TV markets earned a 3.6 overnight on ABC Saturday afternoon — still down 5% from last year (OSU/PSU*: 3.8), but up 29% from 2008 (FSU/GT*: 2.8).

Neither game of ABC’s doubleheader could match Alabama/LSU on CBS, which drew a 4.4 overnight.

(Rating from Sports Business Daily)