Weekend Overnights

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Overnight ratings for sporting events on broadcast last weekend, including Week 8 of the NFL season, the 2010 World Series, and college football on ABC, NBC and CBS.

Overnight ratings for sporting events on broadcast
Final ratings for these events may already be available.
Football


















Sport Game/Event Date Time Net Rating
NFL Vikings/Patriots (89%), TB/AZ (5%) or SEA/OAK (5%) Sun., 10/31/10 4:15 PM FOX
17.0
NFL Steelers/Saints Sun., 10/31/10 8:30 PM NBC
11.8
NFL The OT Sun., 10/31/10 7:45 PM FOX
10.8
NFL Packers/Jets (77%), CAR/STL (8%) or WSH/DET (6%) Sun., 10/31/10 1 PM FOX
10.4
NFL Jaguars/Cowboys, DEN/SF, MIA/CIN, BUF/KC or TEN/SD Sun., 10/31/10 1 or 4 PM CBS
9.5
College Football Oregon/USC (79%) or Ohio State/Minnesota (21%) Sat., 10/30/10 8 PM ABC
5.3
NFL Football Night in America Sun., 10/31/10 7:30 PM NBC
4.3
College Football Georgia/Florida Sat., 10/30/10 3:30 PM CBS
3.5
College Football Michigan State/Iowa (77%) or Missouri/Nebraska (23%) Sat., 10/30/10 3:30 PM ABC
3.3
NFL FOX NFL Sunday Sun., 10/31/10 12 PM FOX
3.0
NFL The NFL Today Sun., 10/31/10 12 PM CBS
2.5
College Football Tulsa/Notre Dame Sat., 10/30/10 2:30 PM NBC
1.5
College Football College Football Countdown Sat., 10/30/10 3 PM ABC
1.1
College Football College Football Today Sat., 10/30/10 3 PM CBS
1.0
College Football College Football 2010 Special Sat., 10/30/10 2:30 PM CBS
0.5

  • FOX: Sunday’s NFL national window, featuring Vikings/Patriots, earned a 17.0 overnight rating on FOX, down 7% from last year, but up 9% from 2008. Earlier in the day, regional action drew a 10.4 overnight, down 11% from last year, and down 13% from ’08.
  • NBC: The Saints’ Sunday night win over the Steelers game drew an 11.8 overnight on NBC, topping Game 4 of the World Series on FOX (10.4) head-to-head.
  • Saturday’s Tulsa/Notre Dame game earned a 1.5 overnight on NBC, even with the network’s sixth Notre Dame telecast last year, but up a tick from the sixth game in ’08.
  • CBS: The Week 8 NFL singleheader on CBS drew a 9.5 overnight, down 5% from last year, up 9% from ’08, and the lowest overnight of the season for the singleheader window.
  • Florida’s win over Georgia drew a 3.5 overnight on CBS Saturday afternoon, down from the past two matchups between the teams (4.8 last year, 4.4 in 2008).
  • ABC: Saturday Night Football, featuring Oregon/USC, drew a 5.3 overnight rating on ABC — up 15% from last year, down 26% from 2008, and a season-high for college football on ABC. Earlier in the day, additional regional action drew a 3.3 overnight, down 6% from last year and down 37% from ’08.

MLB






Sport Game/Event Date Time Net Rating
MLB Giants/Rangers Game 4 Sun., 10/31/10 8 PM FOX
10.4
MLB Giants/Rangers Game 3 Sat., 10/30/10 7 PM FOX

  • The penultimate game of the MLB season drew a 10.4 overnight on FOX Sunday night, down 33% from last year, down 3% from 2008, and behind Sunday Night Football on NBC (11.8).

Other






Sport Game/Event Date Time Net Rating
Other Courage in Sports Awards Sun., 10/31/10 5 PM CBS
1.1
Figure Skating ISU Grand Prix of Figure Skating (taped) Sun., 10/31/10 4 PM NBC
0.9

(Sports Business Daily)

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