Big Drop For Big 12 Title Game on ABC

Posted by | December 10, 2010 at 12:56 AM

Ratings and viewership declined by double-digits for the very last Big 12 Championship Game.

ABC drew a 5.3 final rating and 8.981 million viewers for Saturday’s Oklahoma/Nebraska Big 12 Championship Game, down 29% in ratings and viewership from last year’s game (TEX/NEB: 7.5, 12.693 mil), and down 4% and up 3%, respectively, from 2008 (OU/MIZZ: 5.5, 8.762 mil).

Oklahoma’s win ranks as the lowest rated Big 12 Championship Game since 2006 (OU/NEB: 4.2), and the fifth-lowest rated Big 12 title game of all time (15 telecasts).

Despite the lower numbers, Saturday’s game crushed the ACC Championship Game on ESPN head-to-head (VT/FSU: 1.8, 3.047 mil), and ranked as the top game of the day on ESPN, ESPN2 or ABC.

Final ratings/viewership for the SEC Championship Game on CBS were not immediately available.

The game also ranked as easily the highest rated, most-viewed telecast of the night on broadcast, topping typically lackluster Saturday night fare on the other networks.

Ratings/Viewership For Every Big 12 Championship Game
































Year Date Game Net Rating Viewers (000)
2010 Sat., 12/4/10 Oklahoma 23 ABC
5.3
8,981
Nebraska 20
2009 Sat., 12/5/09 Texas 13 ABC
7.5
12,693
Nebraska 12
2008 Sat., 12/6/08 Oklahoma 62 ABC
5.5
8,762
Missouri 21
2007 Sat., 12/1/07 Oklahoma 38 ABC
6.6
10,840
Missouri 17
2006 Sat., 12/2/06 Oklahoma 21 ABC
4.2
6,665
Nebraska 7
2005 Sat., 12/3/05 Texas 70 ABC
4.2
5,888
Colorado 3
2004 Sat., 12/4/04 Oklahoma 42 ABC
3.1
4,619
Colorado 3
2003 Sat., 12/6/03 Kansas State 35 ABC
6.6
10,001
Oklahoma 7
2002 Sat., 12/7/02 Oklahoma 29 ABC
4.9
7,431
Colorado 7
2001 Sat., 12/1/01 Colorado 39 ABC
6.4
9,663
Texas 37
2000 Sat., 12/2/00 Oklahoma 27 ABC
8.2
Kansas State 24
1999 Sat., 12/4/99 Nebraska 22 ABC
6.7
Texas 6
1998 Sat., 12/5/98 Texas A&M 36 ABC
7.4
Kansas State 33
1997 Sat., 12/6/97 Nebraska 54 ABC
6.1
Texas A&M 15
1996 Sat., 12/7/96 Texas 37 ABC
6.2
Nebraska 27

(TV By The Numbers)