Bowls: Hawaii Bowl Earns Second-Highest Rating

Posted by | December 29, 2010 at 9:58 PM

ESPN got an early gift on Christmas Eve, as ratings and viewership rose double-digits for the Hawaii Bowl.

Tulsa’s blowout win over Hawaii earned a 2.1 U.S. rating and 3.707 million viewers Friday night, up 24% in ratings and 26% in viewership from last year (SMU/NEV: 1.7, 2.938 mil), but down 19% and 16%, respectively, from 2008 (HI/ND: 2.6, 4.413 mil).

This marks the second-highest rated Hawaii Bowl in the history of the event (dates back to 2002). Only the aforementioned 2008 game, which featured Notre Dame, drew a higher rating.

The Hawaii Bowl ranks as the second-most viewed bowl game through December 26 (eight games).

(HH and P2+ viewership from ESPN)