Patriots/Bears Scores 18.5 Overnight on CBS, Highest of Season

Posted by | December 13, 2010 at 7:48 PM

For the third straight week, the NFL national window either set or tied a season-high in overnights.

CBS earned an 18.5 overnight rating for Sunday’s Week 14 NFL national window, featuring Patriots/Bears in 56% of TV markets — up 12% from Week 14 last year (SD/DAL*: 16.5, CBS), and up 9% from Week 14 in 2008 (DAL/PIT*: 17.0, FOX).

The 18.5 overnight is the highest of the season for an NFL telecast on any network, topping the previous high of 18.0 set by the Week 12 and Week 13 national windows on FOX.

Additionally, this marks the highest overnight for NFL coverage on CBS since the Week 9 national window in 2007 (NE/IND*: 22.5).

Excluding the NFL playoffs, Sunday’s national window drew the highest overnight for any sporting event in 2010. The previous high was an 18.2 for Game 7 of the Celtics/Lakers NBA Finals in June and the Texas/Alabama BCS National Championship Game in January, both on ABC.

Earlier in the day, regional NFL action featuring Bengals/Steelers drew an 11.3 overnight, down 10% from last year (CIN/MIN*: 12.6, CBS), and down 3% from 2008 (PHI/NYG*: 11.7, FOX).

Through Week 14, CBS is averaging a 12.9 overnight rating for NFL coverage, up 9% from last year (11.8).

(CBS press release from TV By The Numbers; Sports Business Daily)