The Ratings Game: Heat Ratings Up 92%

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Recent sports TV ratings news, including increases for the Heat and Magic on Sun Sports, mixed numbers for Friday’s NBA doubleheader on ESPN, and massive declines for last Thursday’s Arizona State/Arizona game on ESPN.

  • Through Monday, Heat games on Sun Sports averaged a 4.8 rating in the Miami-Ft. Lauderdale market, up 92% from last year. Elsewhere in Florida, Magic games on Sun Sports averaged a 2.5, up 19%. (Fox Sports)
  • ESPN drew a 1.6 U.S. rating and 2.389 million viewers for Bulls/Celtics Friday night, up 33% in ratings and 25% in viewership from last year (CHI/CLE: 1.2, 1.907 mil). Later in the night, Mavericks/Jazz drew a 1.0 and 1.468 million viewers, down 38% and 41%, respectively, from last year (MIA/LAL: 1.6, 2.483 mil). (TV By The Numbers)
  • Last Thursday’s Arizona State/Arizona college football game drew a 1.3 U.S. rating and 2.117 million viewers on ESPN, down 64% in ratings and 63% in viewership from last year (ORE ST/ORE: 3.6, 5.727 mil). The game aired opposite both the NFL on NFL Network and Heat/Cavaliers on TNT. (TV By The Numbers)
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