Week 13 Wrap: Another Increase For NFL Network

Posted by | December 8, 2010 at 7:15 PM

Opposite highly-rated melodrama in the NBA, the first game of Week 13 had a big increase in ratings and viewership.

Last Thursday’s Texans/Eagles game drew a 3.3 U.S. rating and 5.406 million viewers on NFL Network, up 74% in ratings and 76% in viewership from Week 13 last year (NYJ/BUF: 1.9, 3.069 mil), and up 74% and 43%, respectively, from Week 13 in 2008 (AZ/PHI: 1.9, 3.777 mil).

Keep in mind the Week 13 game in 2008 aired on Thanksgiving night.

So far this season, all four NFL telecasts on NFL Network have drawn at least a 3.0 rating and five million viewers. All four telecasts have had double-digit increases in ratings and viewership, with three of the four up at least 25% in both categories.

The big increase came despite hefty competition from TNT’s Heat/Cavaliers game, featuring the return of Heat F LeBron James to Cleveland.

The NBA game drew a 4.2 U.S. rating and 7.096 million viewers, marking the first time in recent memory that an NBA game has outdrawn an NFL game head-to-head. Of course, NFL Network is in just under 60 million homes, while TNT is in closer to 100 million.

(pifeedback.com)