Week 13 Wrap: FOX National Window Down From ’09, Still Strong

Posted by | December 8, 2010 at 8:55 PM

FOX earned the sixth-largest NFL audience of the season for Sunday’s Week 13 NFL national window.

NFL action featuring Cowboys/Colts in 76% of TV markets drew a 16.3 final rating and 27.428 million viewers on FOX Sunday, down 2% in ratings and viewership from Week 13 last year (DAL/NYG*: 16.6, 27.834 mil, FOX), but up 6% and 8%, respectively, from Week 13 in 2008 (PIT/NE*: 15.4, 25.500 mil, CBS).

The Week 13 national window is tied as the third-highest rated NFL telecast of the season, and stands alone as the sixth-most viewed.

This marks the thirteenth NFL telecast of the season to top 25 million viewers, surpassing the previous two full seasons combined.

Of the past four NFL telecasts to feature the Cowboys either nationally or in the primary game of a regional window, three have had declines in ratings and viewership. The lone exception is Saints/Cowboys on Thanksgiving Day, which was up 20% and 26%, respectively, from last year.

For the 12th time in thirteen weeks this season, the NFL national window topped Sunday Night Football on NBC (BAL/PIT: 13.4, 22.509). Dating back to Week 9 of the 2009-10 season, the national window has topped SNF in 20 of the past 21 NFL weeks.

So far this season, FOX has averaged a 15.5 rating and 26.1 million viewers for its NFL national window coverage (seven telecasts), topping the national window on CBS (14.4, 24.0 mil, six telecasts), and Sunday Night Football on NBC (12.9, 21.4 mil, fourteen telecasts).

Ratings/Viewership For NFL Telecasts Featuring Cowboys In Primary Game
























Date Window Featured Game Net Rating vs. ’09 Viewers (000) vs. ’09
Sun., 9/12/10 SNF Cowboys 7 NBC
15.0
19%
25,262
20%
Washington 13
Sun., 9/19/10 Single Bears 27 FOX
10.6
10%
17,769
15%
Cowboys 20
Sun., 9/26/10 Single Cowboys 27 FOX
12.8
8%
22,237
15%
Texans 13
Sun., 10/10/10 National Titans 34 CBS
12.7
even
20,787
-1%
Cowboys 27
Sun., 10/17/10 National Cowboys 21 FOX
15.7
8%
25,980
8%
Vikings 24
Mon., 10/25/10 MNF Giants 41 ESPN
11.2
38%
17,953
41%
Cowboys 35
Sun., 10/31/10 Single Jaguars 35 CBS
8.6
2%
13,963
3%
Cowboys 17
Sun., 11/7/10 SNF Cowboys 7 NBC
11.6
-11%
19,368
-11%
Packers 45
Sun., 11/14/10 National
Cowboys 33
FOX
15.5
-3%
26,226
-2%
Giants 20
Thu., 11/25/10 Special
Saints 30
FOX
13.9
20%
31,874
26%
Cowboys 27
Sun., 12/5/10 National
Cowboys 38
FOX
16.3
-2%
27,428
-2%
Colts 35

(TV By The Numbers; FOX press release from TV By The Numbers)