The latest edition of Sunday Night Football earned strong numbers on NBC.
NBC drew a 13.4 final rating and 22.509 million viewers for the Steelers’ win over the Ravens Sunday night, up 7% in ratings and 8% in viewership from Week 13 last year (MIN/AZ: 12.5, 20.888 mil), and up 40% and 41%, respectively, from Week 13 in 2008 (CHI/MIN: 9.6, 15.921 mil).
The telecast ranks as the sixth-highest rated, sixth-most viewed edition of Sunday Night Football this season (14 telecasts).
This marks the eighth time this season that NBC has topped 20 million viewers for SNF, surpassing last year’s full season total of seven.
Despite the increase, Sunday’s telecast fell behind the NFL national window on FOX (16.3, 27.428 mil). This marks the twelfth time in thirteen weeks — and the 20th time in the past 21 NFL weeks, dating back to last season — that SNF has trailed the national window.
Ravens/Steelers was the highest rated, most-viewed primetime program of the week on broadcast, and also ranked first among all key adult and male demographics — including adults 18-49 (8.3).
Through Week 13, NBC is averaging a 12.9 rating and 21.4 million viewers for NFL coverage, up 8% in ratings and 9% in viewership from last year (11.9, 19.6 mil), and up 29% and 31%, respectively, from 2008 (10.0, 16.3 mil).
(NBC press release from TV By The Numbers)