2010-11 Bowl Numbers Game

Posted by | January 19, 2011 at 4:58 AM

Over a week removed from the BCS National Championship Game, here is a look at how college football bowls performed during the 2010-11 season.

35 college football bowl games averaged approximately 6.1 million viewers across ESPN, ABC, FOX and CBS during the 2010-11 season, down from 6.6 million for 34 bowls last year.

Of those 33 bowls that can be compared to last season, 22 had declines in ratings and viewership. That includes all five games of the Bowl Championship Series, which aired on cable network ESPN for the first time.

Even in a down year, five bowls had increases of at least 50% in ratings and viewership — the Insight Bowl (up 450% in ratings and 429% in viewership), Music City Bowl (up 147% and 155%), Outback Bowl (up 103% and 119%), New Orleans Bowl (up 86% and 111%), and Las Vegas Bowl (up 50% and 51%).

Overall, ten bowls had double-digit increases in ratings and viewership.

On the flip side, 17 bowls had double-digit declines in ratings, and 16 had double-digit declines in viewership. Among those seventeen are the Capital One Bowl, Gator Bowl, Fiesta Bowl and BCS National Championship Game, all of which moved from broadcast TV to ESPN.

The seven bowls that made the shift from broadcast to cable (the aforementioned four, in addition to the Rose, Sugar and Orange Bowls) had declines. The sole bowl to move from cable to broadcast, the Outback Bowl, had a previously mentioned increase of over 100%.

One of the newest bowls, the Pinstripe Bowl, ranked 20th in viewership out of the 35 bowls. Ratings and viewership for the TicketCity Bowl on ESPNU were not available.

Ratings/Viewershp For 2010-11 College Football Bowls






































Date Result Net Rating +/- Viewers (000) +/-
Sat., 12/18/10 New Mexico: BYU 52, UTEP 24 ESPN
1.8
-25%
2,789
-22%
Humanitarian: NIU 40, FRESNO 17 ESPN
1.8
-14%
2,896
-4%
New Orleans: TROY 48, OHIO 21 ESPN
1.3
86%
2,096
111%
Tue., 12/21/10 Beef O’Brady’s: LOU 31, USM 28 ESPN
2.0
25%
2,997
21%
Wed., 12/22/10 Las Vegas: #10 BOISE 26, #19 UT 3 ESPN
3.3
50%
5,360
51%
Thu., 12/23/10 Poinsettia: SDSU 35, NAVY 14 ESPN
2.3
-4%
3,568
-4%
Fri., 12/24/10 Hawaii: TUL 62, HI 35 ESPN
2.1
24%
3,707
26%
Sun., 12/26/10 Little Caesars: FIU 34, TOL 32 ESPN
1.4
-46%
2,174
-43%
Mon., 12/27/10 Independence: AF 14, GT 7 ESPN
1.4
-30%
2,234
-32%
Tue., 12/28/10 Champs Sports: NCSU 23, WVU 7 ESPN
2.1
-46%
3,256
-48%
Insight: IOWA 27, #12 MIZZ 24 ESPN
2.2
450%
3,558
429%
Wed., 12/29/10 Military: UMD 51, ECU 20 ESPN
1.5
-21%
2,133
-23%
Texas: ILL 38, BAY 14 ESPN
2.7
29%
4,184
31%
Alamo: #14 OKST 36, ARI 10 ESPN
2.8
-42%
4,643
-41%
Thu., 12/30/10 Armed Forces: ARMY 16, SMU 14 ESPN
1.3
-19%
1,898
-12%
Pinstripe: SYR 36, KST 34 ESPN
2.3
no game
3,460
no game
Music City: UNC 30, TEN 27 ESPN
4.2
147%
7,107
155%
Holiday: UW 19, #18 NEB 7 ESPN
3.5
-5%
5,653
-8%
Fri., 12/31/10 Meineke Car Care: USF 31, CLEM 26 ESPN
2.0
-49%
2,900
-53%
Sun: ND 33, MIA 17 CBS
3.0
-9%
4,609
-8%
Liberty: #25 UCF 10, UGA 6 ESPN
3.0
-21%
4,755
-26%
Chick-fil-A: #23 FSU 26, #20 SC 17 ESPN
4.3
2%
7,492
0%
Sat., 1/1/11 TicketCity: TTU 45, NWU 38 ESPNU
n/a
no game
n/a
no game
Capital One: #16 ALA 49, #9 MSU 7 ESPN
3.7
-46%
6,045
-48%
Outback: UF 37, PSU 24 ABC
7.1
103%
12,445
119%
Gator: #21 MISS ST 52, UM 14 ESPN2
1.7
-56%
2,827
-56%
Rose: #3 TCU 21, #5 WISC 19 ESPN
11.3
-14%
20,558
-14%
Fiesta: #7 OK 48, CONN 20 ESPN
6.2
-24%
10,819
-22%
Mon., 1/3/11 Orange: #4 STAN 40, #13 VT 12 ESPN
6.7
-1%
10,682
-2%
Tue., 1/4/11 Sugar: #6 OSU 31, #8 ARK 26 ESPN
8.2
-4%
13,635
-12%
Thu., 1/6/11 GoDaddy.com: MIA (OH) 35, MTSU 21 ESPN
1.7
-29%
2,617
-26%
Fri., 1/7/11 Cotton: #11 LSU 41, #17 TAMU 24 FOX
5.8
29%
10,014
38%
Sat., 1/8/11 Compass: PIT 27, UK 10 ESPN
2.2
38%
3,296
35%
Sun., 1/9/11 Kraft Fight Hunger: #15 NEV 20, BC 13 ESPN
1.6
-65%
2,500
-67%
Mon., 1/10/11 BCS National Championship: #1 AUB 22, #2 ORE 19 ESPN
15.3
-11%
27,316
-11%

(Some ratings/viewership information from al.com, Sports Business Daily)