The Ratings Game: Golf Channel Hits High For Farmers Insurance Open

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Recent sports TV ratings news, including a big jump for Heat/Knicks on TNT, a network record for the Farmers Insurance Open on The Golf Channel, and miscellaneous ratings from the NBA and college basketball.

  • Thursday’s Heat/Knicks NBA game on TNT drew a 1.9 U.S. rating and 2.784 million viewers on TNT, up 46% in ratings and 41% in viewership from last year (BOS/ORL: 1.3, 1.973 mil). Compared to the Heat’s first trip to New York this season, a much hyped December game on ESPN, the matchup was flat in ratings and up 1% in viewership (MIA/NYK: 1.9, 2.768 mil, ESPN). (pifeedback.com)
  • The Golf Channel averaged 997,000 viewers for first round coverage of the Farmers Insurance Open on Thursday, the net’s largest audience ever for first round coverage of the event. (Multichannel News)
  • Miscellaneous: Thursday’s Celtics/Trail Blazers game on TNT, which followed the net’s aforementioned Heat/Knicks telecast, drew a 1.2 U.S. rating and 1.878 million viewers. On January 22, CBS drew 2.522 million viewers for regional college basketball coverage (TEN/CONN or STAN/UCLA) and 2.491 million for Texas/Kansas. (pifeedback.com, espn.com)
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