Rose Bowl Numbers Game

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Ratings and viewership for college football’s Rose Bowl game, dating back to 1986 and 2002, respectively.

Excluding national championship games, the Rose Bowl has been the highest rated college fooball bowl game every year since the BCS debuted in the 1998-99 season. Last year’s Rose Bowl on ABC earned a 13.2 rating and over 24 million viewers, hitting a three-year high in ratings and tying a four-year high in viewership.

Rose Bowl Ratings Dating Back to 1986 (Viewership Since 2002)
Asterisk (*) indicates national championship game, or game involving eventual national champion.





Season Date Game Net Rating Viewers (000)
2009-10
Fri., 1/1/10 OSU 26, ORE 17 ABC
13.2
24,025
2008-09
Thu., 1/1/09 USC 38, PSU 24 ABC
11.7
20,603
2007-08
Tue., 1/1/08 USC 49, ILL 17 ABC
11.1
19,003
2006-07
Mon., 1/1/07 USC 32, MICH 18 ABC
13.9
24,025
2005-06
Wed., 1/4/06 TEX 41, USC 38* ABC
21.7
35,630
2004-05
Sat., 1/1/05 TEX 38, MICH 37 ABC
12.4
20,458
2003-04
Thu., 1/1/04 USC 28, MICH 14 ABC
14.3
23,871
2002-03
Wed., 1/1/03 OK 34, WSU 14 ABC
11.3
18,298
2001-02
Thu., 1/3/02 MIA 37, NEB 14* ABC
13.8
21,559
2000-01
Mon., 1/1/01 WSH 34, PUR 24 ABC
14.0
n/a
1999-00
Sat., 1/1/00 WISC 17, STAN 9 ABC
14.1
n/a
1998-99
Fri., 1/1/99 WISC 38, UCLA 31 ABC
13.3
n/a
1997-98
Thu., 1/1/98 MICH 21, WSU 16* ABC
17.6
n/a
1996-97
Wed., 1/1/97 OSU 20, ASU 17 ABC
16.5
n/a
1995-96
Mon., 1/1/96 USC 41, NWST 32 ABC
19.2
n/a
1994-95
Mon., 1/2/95 PSU 38, ORE 20 ABC
18.2
n/a
1993-94
Sat., 1/1/94 WISC 21, UCLA 16 ABC
11.3
n/a
1992-93
Fri., 1/1/93 MICH 38, WSH 31 ABC
14.3
n/a
1991-92
Wed., 1/1/92 WSH 34, MICH 14* ABC
15.4
n/a
1990-91
Tue., 1/1/91 WSH 46, IOWA 34 ABC
11.9
n/a
1989-90
Mon., 1/1/90 USC 17, MICH 10 ABC
14.6
n/a
1988-89
Mon., 1/2/89 MICH 22, USC 14 ABC
10.8
n/a
1987-88
Fri., 1/1/88 MSU 20, USC 17 NBC
16.5
n/a
1986-87
Thu., 1/1/87 ASU 22, MICH 15 NBC
17.7
n/a
1985-86
Wed., 1/1/86 UCLA 45, IOWA 28 NBC
22.7
n/a

(Pre-1996 ratings from “Unraveling yields inefficient matchings: evidence from post-season college football bowls,” RAND Journal of Economics)

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