Final Round of Northern Trust Open Scores Double-Digit Rise in Overnights


CBS’ good start to the PGA Tour season continued on Sunday, as overnight ratings rose by nearly 40% for final round coverage of the Northern Trust Open.

CBS earned a 2.6 overnight rating for coverage of the Northern Trust Open on Sunday, up 37% from last year (1.9), but down 26% from 2009 (3.5).

Last year’s Northern Trust Open took place over Super Bowl weekend, and aired on NBC.

So far this season, overnight ratings have increased for each final round PGA Tour telecast on CBS. Overnights have risen by at least a third for three of the four final round windows.

(Overnight from USA Today)