Super Bowl: Most Demos Up Slightly From Last Year


In nearly every age group, the Super Bowl had an increase in ratings from last year.

Sunday’s Super Bowl XLV on FOX earned a 39.9 rating and 52.481 million viewers in the key adults 18-49 demographic, up 3% in ratings and viewership from last year (38.6, 50.820M, CBS), and up 9% and 8%, respectively, from 2009 (36.7, 48.446M, NBC).

The adults 18-49 demographic was just one of several to have increases for this year’s game.

Ratings increased by 4% among adults 18-34 (36.9) and by 3% among adults 25-54 (41.7). The rating among adults 50+ was actually down slightly, from a 42.3 to a 42.1.

Separating by gender, ratings improved slightly in the key male and female demographics — including a 5% rise among women 25-54 (38.3), the largest increase of the adult demographics.

The youngest viewers accounted for the biggest increases. The teens 12-17 demographic was up 12% (32.9), while the kids 2-11 demo was up 13% (23.1). (