Big Numbers For Lakers/Heat on TNT

Posted by | March 12, 2011 at 5:32 AM

The NBA’s latest marquee matchup scored strong numbers for TNT Thursday night.

Thursday’s Lakers/Heat game drew a 3.1 U.S. rating and 4.844 million viewers on TNT, marking the third-most viewed regular season NBA game on the network since the 1995-96 season.

Compared to last year’s equivalent game, which aired in a later timeslot, Miami’s win was up 327% in viewership (CHI/ORL: 1.135M).

TNT’s four largest regular season audiences since the 1995-96 campaign have come this season alone — Heat/Celtics on Opening Night (7.348M), Heat/Cavaliers on December 2 (7.096M), Thursday night’s game (4.844M), and Lakers/Celtics on February 10 (4.714M).

Prior to this season, the network’s top game since 1995-96 was Lakers/Celtics in February 2009 (4.311M).

Later Thursday night, Knicks/Mavericks earned a 1.6 and 2.429 million viewers. The Knicks’ blowout loss was up 156% in viewership compared to last year (POR/GS: 949K).

So far this season, TNT is averaging a 1.6 U.S. rating and 2.446 million viewers for NBA coverage, up 31% and 35%, respectively, from last year (1.2, 1.814M). Viewership is up 30% from the 1995-96 season (1.885M), currently the most-viewed NBA season ever on Turner Sports.

5 Most Viewed Regular Season NBA Games on TNT

Since 1995-96 Season








#
Date Time Game Net Rating Viewers (000)
1
Tue., 10/26/10 7:30 PM MIA 80, BOS 88 TNT
4.6
7,348
2
Thu., 12/2/10 8 PM MIA 118, CLE 90 TNT
4.2
7,096
3
Thu., 3/10/11 7 PM LAL 88, MIA 94 TNT
3.1
4,844
4
Thu., 2/10/11 8 PM LAL 92, BOS 86 TNT
2.9
4,714
5
Thu., 2/5/09 8 PM LAL 110, BOS 109 TNT
2.7
4,311

(Turner Sports, TV By the Numbers)