The Ratings Game: Viewership Increases By 104% for Friday’s Heat/Spurs Game on ESPN


Recent sports TV ratings news, including substantial increases for NASCAR’s Nationwide Series on ABC and Friday’s Heat/Spurs NBA game on ESPN, as well as local ratings for NASCAR and college basketball in the Milwaukee market.

  • ABC drew a 2.1 overnight rating for Saturday’s NASCAR Nationwide Series Sam’s Town 300 from Las Vegas, up 40% from the network’s first Nationwide Series race last season (Bristol, 3/20/10: 1.5). (ESPN)
  • Friday’s Heat/Spurs game earned a 1.8 U.S. rating and 2.914 million viewers on ESPN, up a whopping 80% in ratings and 104% in viewership from last year (NO/SA: 1.0, 1.427M). Earlier in the night, Bulls/Magic drew a 1.2 and 1.800 million, even in ratings and up 7% in viewership from last year (DET/CLE: 1.2, 1.680M). (TV By the Numbers)
  • Sunday’s NASCAR Sprint Cup Kobalt Tools 400 drew a 7.6 rating on Milwaukee FOX affiliate WITI, the highest rating of the weekend for a sporting event in the market. By comparison, Wisconsin’s drubbing at the hands of Ohio State in college basketball earned a 7.1 on CBS affiliate WDJT. The previous day, the Nationwide Series Sam’s Town 300 drew a higher rating in the market (3.1) than Duke/North Carolina (2.3). (Milwaukee Journal-Sentinel)