Final Four: Despite Butler Bricks, Title Game Draws Pretty Good Numbers


Monday’s drama free NCAA Tournament National Championship Game was down from last year’s thriller, but still earned good numbers for CBS.

Connecticut’s 53-41 win over Butler earned a 13.3 overnight rating on CBS Monday night, down 17% from last year (DUKE/BUT: 16.0), but up 12% from 2009 (UNC/MSU: 11.9).

Though down from last year, the 13.3 overnight for Monday’s game ranks as the fourth-highest for the National Championship Game dating back to 2003 (nine telecasts), essentially in the middle of the pack.

Considering the poor quality of the game — Butler shot just 19% from the field Monday night, including 3-31 from two-point range — one imagines CBS should be fairly pleased with the numbers.

For some perspective, Monday’s title game drew a lower overnight than the BCS National Championship Game in January, which aired on cable network ESPN (AUB/ORE: 16.1).

However, the game drew a higher overnight than every game of the 2010 World Series, and six of the seven games of the 2010 NBA Finals. Game 7 of the NBA Finals drew an 18.2 overnight.

Overall, the 2011 NCAA Tournament averaged a combined 7.2 overnight rating across CBS, TNT, TBS and TruTV, up 9% from last year’s coverage on CBS alone (6.6).

(Turner Sports)