Like Saturday’s third-round action, Sunday’s final round of The Masters earned the second-highest overnight of the past nine years.
CBS earned a 10.4 overnight rating for Charl Schwartzel‘s win in the final round of The Masters Sunday afternoon, down 13% from last year (Mickelson: 12.0), and up 18% from 2009 (Cabrera: 8.8).
The 10.4 overnight is the second-highest for the final round of The Masters since 2002 (10.8), when Tiger Woods won the event for the second straight year.
Excluding years when Woods won the event (1997, 2001, 2002 and 2005), this marks the third-highest overnight for the final round of The Masters of the past fifteen years.
For some perspective, the final round of The Masters drew a lower overnight than the April 4 NCAA Tournament National Championship Game on CBS (CONN/BUT: 13.3), but topped other marquee sporting events, such as the 2011 Daytona 500 on FOX (8.2), last year’s Kentucky Derby on NBC (10.3), and every game of the 2010 World Series on FOX.
(Numbers from USA Today)